The Micromagnets team managed all digital marketing activities for this business, including paid ads, organic social media management, landing page development, creative design, and content creation.
Prince Armory, founded by Samuel Lee, excels in crafting detailed and artistic custom armor inspired by fantasy and history. Known for its exceptional craftsmanship and high-quality materials, the company caters to cosplayers, collectors, and medieval enthusiasts. Their bespoke creations are frequently featured in media, including films, television, and live-action role-playing events.
Prince Armory, despite their exceptional craftsmanship, faced a significant challenge in marketing. They had abundant content that needed to be repackaged for social media. Additionally, they needed to optimize their customer funnel and create evergreen ad campaigns to attract and convert customers continuously.
We devised a full-fledge marketing strategy for the client. The main activities we performed were:
We achieved a remarkable 189% ROAS for our client on Meta ads through a strategic blend of audience targeting, compelling creative content, and data-driven optimizations. By leveraging detailed customer insights, we crafted personalized ad experiences that resonated with the target demographic. Continuous A/B testing and real-time performance analysis allowed us to refine our approach, ensuring maximum engagement and conversions
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